Johnson County loves bicyclists… and bicyclists love Johnson County!

The Bike Friendly Business Program is a recognition and training program aimed to:

  • Help tourism-related businesses understand the importance of Johnson County’s growing bicycle tourism industry
  • Provide tips and tools for how businesses can be Bike Friendly
  • Highlight businesses who commit to enhancing the Johnson County biking experience for visitors and community members

What is the cost to participate in the Bike Friendly Business Program?

The Bike Friendly Business designation is currently free of charge.

Why Your Business Should Participate

  • Cyclists have a $364.8 million economic impact on the State of Iowa (as of 2018 – it’s likely even more now). By becoming Bike Friendly, your business will be primed to tap into this growing segment of our economy.
  • This free program will give your business special recognition through Bike Iowa City’s marketing channels including and on social media (@bikeiowacity)
  • Referrals from the Bike Iowa City team
  • All businesses receive a welcome packet with a Bike Friendly Business resource toolkit, bicycle maps, Bike Iowa City stickers, and a Bike Friendly Business window cling.


Applying is easy and quick. If you don’t currently meet the requirements we will help you identify steps you can take to become Bike Friendly.


Reach out to Liz!
Liz Hubing